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Choose a degree in Sport Management from Taylor University.

Sport Management


Knock Your Education Out of the Park

Are you fascinated by the business side of sports, as well as the behind-the-scenes aspects of professional sports leagues like the NFL, MLB, NBA, NHL, WNBA, and MLS? If so, consider Taylor University’s Sport Management major.

In the Sport Management degree, you will take a variety of classes on business, sport law, finance, ethics, public relations, and sport marketing that will introduce you to a new dimension in the world of sports. Our students learn and study strategies for promotion, budgeting, sponsorship, capital structuring, legal disputes, human performance, web development, and sport technology. Graduates have a practical knowledge of how to lead, create, and manage sports programs of all kinds.

Taylor faculty recognize that the sports industry often is void of Christian influence. That’s why we emphasis preparing you to make a Kingdom impact in your future career in Sport Management. 

Scoring Professional Opportunities

After graduation, our Sport Management grads have been hired by professional sports teams such as the Indiana Pacers, Florida Marlins, Los Angeles Galaxy, Phoenix Mercury, NASCAR, as well as organizations like Michigan State University, CSE Marketing, and XOS Digital Media and Advertising.

Get on track for these careers

  • Athletic Administrator
  • Sports Marketing & Promotions Specialist
  • Sports Agent
  • Sports Information Director
  • Event Coordinator
  • Facilities Manager
  • Compliance Officer
  • Communication Specialist
  • Sports Data Analyst
  • Athletic Coach
A sports management major listening attentively in the Finance Lab
Career-Building Opportunities on Campus

Starting your freshman year, sports management majors can build your resume by managing intercollegiate teams with Taylor’s Athletic department, working in the Kesler Student Activities Center, or writing for the Sports section of Taylor’s student newspaper, The Echo.

A Taylor Business Professor pointing and teaching a class
Internships and Practicums

Internships and practicums will give you direct hands-on experience in the Sports Management field. This program requires one extended internship and two shorter practicums. Past students have completed these requirements with the United States Olympic Training Center, the Cleveland Browns, the Indiana Pacers, Michigan State University, and Eastbrook High School. Our students have also volunteered at the Big Ten Conference Basketball and Football Championships and the Super Bowl.

Two students in class in the Finance Lab
Minor in Sport Management

Students interested in the world of sports management can support their majors with the business side of sports. The Sport Management minor covers athletic public relations, event and facility management, and sports law. This minor is recommended for majors in Business or Exercise Science.

A professor watching a student do a push-up on an exercise ball
Minor in Coaching

Taylor’s Coaching minor will prepare you with classes on the principles, methods, and psychology of coaching. Learn everything from injury prevention and care to exercise and fitness techniques to organization and administration methods. Every Coaching minor completes a practicum in coaching or sports. This minor pairs well with majors in Exercise Science, Sport Management, and Education.

Sport Management Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.

Liberal Arts Foundational Core

A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.

View Foundational Core Curriculum.

A student laughing in class

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