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Marketing professor teaching business marketing class

Marketing

Major/Minor

The Makeup of Marketing

If you’re interested in studying market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity. 

Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.

To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching all forms of marketing and modern consumer behavior. You’ll put it into action through real business projects and a required practicum in the marketing field. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.

Get on track for these careers

  • Marketing Director
  • Brand Manager
  • Advertising/Promotion Manager
  • Social Media Manager
  • Sales Representative
  • Media Buyer/Planner
  • Digital Marketing Manager
  • SEO Specialist
  • Web Designer 
  • Content Marketing Strategist
Student listening carefully in class
Minor in Marketing

Learn how to reach your target audience and accurately measure marketing initiatives with a Marketing minor. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior. Though the material is applicable to all, a minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors.

Keaton Hendricks Thumbnail
Keaton Hendricks
Class of 2018
"A lot of the professors knew I was trying to pursue this business and they would offer help, and I’d meet in their office and talk through different things I was going through. I also met some of the alumni who would come back to campus and be mentors in class, and it was so cool to connect with them. There are still business alumni who I met at Taylor who I meet with to this day."

Marketing Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.

Liberal Arts Foundational Core

A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.

View Foundational Core Curriculum.

Marketing major student leaning on railing overlooking a cityscape with a steeple

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Marketing professor teaching a business class

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