A Christian Liberal Arts University, Est. 1846

Marketing Major/Minor

The Makeup of Marketing

If you’re interested in studying pre-campaign market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. Courses will equip you to ideate, communicate, and deliver value to customers while managing relationships in ways that benefit organizations and stakeholders.

To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching modern consumer behavior and putting it into action through real business projects and a required practicum in the marketing field. Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.

Minor in Marketing

Learn how to reach your target audience and accurately measure marketing initiatives with a Marketing minor. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior. Though the material is applicable to all, a minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors.

Considering a Career in Music Marketing?
If you are passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration.

Considering a Career in Sport Marketing?
Combine your leadership skills with your love for sports with this unique major. If you enjoy athletics management and sport marketing, consider a major in Sport Management.

Marketing Curriculum & Degree Options

Contact the Business Department

Dr. Jody Hirschy, Associate Professor of Marketing and Chair of the Business Department

Lisa Gilpin, Program Assistant

Special Programs
  • Systems Curriculum

    Giving you a competitive edge, Systems is an interdisciplinary program created to complement many degrees and strengthen analytical, technical, and critical thinking skills. Learn More

Related Majors and Related Minors
Business Department
Excellence. Innovation. Ethics.

Receiving any of the bachelor’s in Business degrees from Taylor will prepare you to enter the business world with the confidence to exceed expectations and stand out as a Christian business leader. Whether you are looking to create new products, analyze data for investment opportunities, or create detailed marketing plans, our Business curriculum will provide you with a solid foundation in the basic principles of accounting, finance, business law, economics, marketing, and management.

Each major in the Business department equips you with an exceptional education and the faith integration you will need to develop an ethical responsibility for business. The ACBSP-accredited Business department will prepare you for whatever career path you choose—from nonprofit to Fortune 500 to government work.

Through a student-run endowment fund, semester-long courses preparing students for the Series-7 and CPA exams, practicum experiences, and extensive alumni connections, you’ll be more than prepared to start your career in business.

Read more about our accreditation in our Student Achievement Report.

Read about noteworthy student experiences during Fall 2018.

Read our End of Year summary (2018).

See the number of ACBSP-accredited business graduates (2016-18).

Expanding Your World with Business

Taylor offers numerous opportunities to learn and grow as a future business person, including opportunities to work with the university’s Endowment Team to invest $2 million of the university's endowment, join Taylor’s nationally ranked Ethics Bowl team and compete against other universities nationwide, and connect with local entrepreneurs and businesspeople.

To increase students’ international understanding of business, Taylor offers both long- and short-term overseas experiences in Lithuania, China, Honduras, and many more locations. Tour facilities, train novice entrepreneurs, meet company executives, and grapple with the challenges facing businessmen and businesswomen on a global scale. To see more business opportunities, visit our Business at Taylor page.

Calculating Your Future

Our required practicums expose Business students to real-world organizations to prepare them for future careers. Many Business students who complete practicums receive job offers from their employers before they graduate. Academic advisors have connected previous students to positions at Calamos Investments, Hope International, Wal-Mart, J.D. Norman Industries, and the Department of Defense.

Career Opportunities

Graduates of Taylor University’s Business department have gone on to work at many big-name organizations such as PricewaterhouseCoopers, KPMG, Deloitte & Touche, Ernst & Young, the Department of Defense, and Wal-Mart Corporation. Find your major’s page for a list of potential positions for which you will be qualified.

Alumni and employers regularly call the department, asking for graduates they can hire. The Calling and Career Office also has many connections to place students in the best position for their calling. With a success rate of 97%, Taylor business students have no reason to worry about finding post-graduation jobs, internships, or graduate school placements.

Learn more about Taylor University’s placement rates.

Business Graduate Programs

Our Business graduates have been accepted into some of the nation’s most prestigious business, law, and economics graduate schools, including:

  • Top 25 business schools: Duke University Fuqua School of Business, University of Chicago Booth School of Business, Harvard Business School, Northwestern University Kellogg School of Management, Indiana University Kelley School of Business, and Thunderbird School of Global Management
  • Highly-regarded law schools: Pepperdine, Stetson University, Rutgers University School of Law – Camden, Regent University, and Indiana University
  • Nationally-ranked economics schools: Vanderbilt University, North Carolina State University, and Tulane University
Faculty & Staff
Department Head

Jody Hirschy

Department Chair & Associate Professor of Business



Scott Adams

Professor of Business


Mick Bates

Associate Professor of Marketing


Eric Hernandez

Assistant Professor of Accounting


Julie Little

Associate Professor of Management


David Poucher

Associate Professor of Accounting


Jackson Shen

Assistant Professor of Finance



Nancy Gillespie

Business Department Advisor


Lisa Gilpin

Business Program Assistant


We'll Send You Info