If you’re interested in studying market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity.
Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.
To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching all forms of marketing and modern consumer behavior. You’ll put it into action through real business projects and a required practicum in the marketing field. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.