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If you’re interested in studying market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity.
Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.
To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching all forms of marketing and modern consumer behavior. You’ll put it into action through real business projects and a required practicum in the marketing field. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.
Learn how to reach your target audience and accurately measure marketing initiatives with a Marketing minor. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior. Though the material is applicable to all, a minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors.
If you are passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration. If you enjoy athletics management and sport marketing, consider a major in Sport Management.
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.
Aug 18, 2020
Keaton Hendricks and his startup business are bringing hope to homeless people, one pair of socks at a time.Read Article
Jan 16, 2020
At Taylor University, we strive to prepare our students for their next forty years, not just the next four they will be on campus. Internships are a part of this process, bridging the divide between students and professionals.Read Article
Oct 18, 2019
Being sent into the field to conduct interviews is a typical task for a journalist. But what about helping the interviewee build a new roof after the interview?Read Article