Colors & Fonts
Color is incredibly powerful in its ability to drive human emotion. Harnessing this power is critical in connecting the viewer to the Taylor brand.
Taylor’s palette is bold and timeless, balanced by energetic and welcoming tones. Collectively, this color palette communicates Taylor’s story of purposeful excellence. The primary design system encompasses virtually all recruiting and admissions-centric communication, and is the front-facing palette for the University.
Taylor Purple is the predominant element of Taylor’s brand and should be the lead and most prominent color, generally 50% or more of any color used. The secondary colors of Legacy Gold and Iron Sharpening Gray are used for support and contrast with purple and for conveying a sense of excellence. They should be approximately 25% of all color used. Tertiary colors of Silent Night, Community Plunge, and Indiana Sunset are used to express energy and spirit when appropriate. They should not overwhelm Taylor Purple and generally should not exceed 25% of color usage.
Colors
Primary Color
Taylor Purple
PANTONE 269C
C76 M100 Y0 K18
R82 G45 B114
#522D72
Secondary Colors
Legacy Gold
PANTONE 7753
C26 M33 Y100 K2
R193 G160 B39
#C1A027
Sharpening Iron
PANTONE COOL GRAY 5
C28 M21 Y18 K1
R178 G180 B190
#B2B4BE
Tertiary Colors
Silent Night
PANTONE 534
C100 M71 Y0 K51
R27 G54 B95
#1B365F
Community Plunge
PANTONE 3125
C89 M0 Y19 K0
R0 G175 B206
#00AFCE
Indiana Sunset
PANTONE 7417
C0 M82 Y82 K0
R222 G79 B61
#E14F3D
Fonts
Consistent and personality-driven fonts are at the basis of all effective brand standards.
The Taylor brand is made up of a select few typefaces, each with its own specified use in print and web-based materials. These typefaces must be used in all Taylor materials without substitution. Each typeface is available at a variety of weights, offering flexibility for a wide range of applications.
Email Guidelines
A Taylor-branded email signature establishes legitimacy and professionalism for both you and Taylor University, also acting as the equivalent of a business card. We ask that employees use the following format for institutional email signatures, with no additional logos, backgrounds, or graphics.
Fonts:
- Name and Title(s): Helvetica, size 12
- Taylor University name, address, phone numbers: Helvetica, size 10
- Body text of email: Calibri, size 11
If you need any assistance with email signatures, please email the Help Desk at helpdesk@taylor.edu.
Email Signature Block
Employee Name
Employee Title(s)
TAYLOR UNIVERSITY
1846 Main Street
Upland, IN 46989
Office: 765.998.XXXX / 800.882.3456
