Athletic Brand
The Taylor University athletics logo honors our longstanding tradition of athletic excellence combined with spiritual formation and academic rigor.
This new Trojan logo reflects the heart and dedication our athletes show on and off the field, integrating the strength of the Trojan mascot with refreshed imagery and a design that encapsulates our determined spirit, our call to excellence, and our unwavering sense of who we are.
It’s an enduring symbol that represents the past, present, and future of Taylor’s athletic legacy. The University has a responsibility to use it consistently and correctly, positioning the logo as a representation of Taylor’s full, authentic athletic brand.
Primary Athletics Logo
The Trojan
The Taylor Trojan represents the passion and dedication of Taylor athletes and the entire Taylor community. Through streamlined imagery that refreshes our longstanding Trojan mascot, the logo demonstrates our determined spirit, our call to servant-leadership, and our unwavering sense of who we are.
Taylor Athletic Wordmark
“Taylor” is set in a customized typeface. The prominent, bold lettering indicates established strength and leadership, while the gray border represents our commitment to excellence.
Trojans Subheading
The “Trojans” subheading clarifies the name of our athletic teams and is centered to demonstrate prestige and strength.
Secondary Variations
Horizontal
Maintaining its strength and elegance, this logo arranges the Trojan beside the Taylor wordmark. This is an alternate option to the preferred vertical logo.
Wordmark
The Taylor wordmark may be used without University or the Trojan. This logo works best when size and color are limiting factors for its use.
Trojan Icon
The Trojan icon may be used alone when other Taylor branding is apparent. The only exception for this is apparel. Please contact the Athletic office for permission to use this variant.
Clear Zone
Clear zone is the area around a logo that no other elements may enter. This space should be kept free of any text or graphics. The clear zone also acts as a buffer against the edges of a document. To calculate the clear space needed for the Taylor athletic logo at any size, use the height of the letters in the wordmark. For the Trojan icon on its own, the clear space should be equal to the height of the helmet cheek guard.
Centering the Trojan
When used alone, the Trojan icon should be optically centered, rather than physically centered. The optical center of the icon is based on the left side of the helmet cheek guard.
Optically Centered
(Preferred)
Physically Centered
Minimum Size
There is a minimum size requirement for print, digital, and embroidered applications of the athletic logo to ensure it is always clear and legible. The minimum size requirement is based on the width of the design and applies to all variations of the athletic logo aside from the stand-alone social media mark.
Print Minimum Size
For print applications, the minimum width of the design is 1". Horizontal logos are the exception, requiring a minimum of 1.5" width.
Digital Minimum Size
For digital applications, the minimum width is 72 pixels at 72 pixels per inch. Horizontal logos are the exception, requiring a minimum of 108 pixels.
Embroidery Minimum Size
For embroidered applications, the minimum width of the Trojan icon is 2.5". For the wordmark and subheading, the minimum width is 4.5".
Color Palette
Taylor’s athletic colors are Taylor Purple and Iron Sharpening Gray. Use these striking colors to attract the eye to an important design element or headline.
Neutral colors—from black to white—are essential to any brand identity system. These colors allow a canvas to “breathe” and help to highlight and feature the rest of the color palette. Do not overlook the power of white and black space.
Primary Colors
Taylor Purple
PANTONE 269C
C76 M100 Y0 K18
R82 G45 B114
#522D72
Sharpening Iron
PANTONE COOL GRAY 5
C28 M21 Y18 K1
R178 G180 B190
#B2B4BE
White
#FFFFFF
Black
#000000
Fonts
Consistent and personality-driven Fonts are at the basis of all effective brand standards.
The Taylor brand is made up of a select few typefaces, each with its own specified use in print and web-based materials. These typefaces must be used in all Taylor materials without substitution. Each typeface is available at a variety of weights, offering flexibility for a wide range of applications.
Select Headings
Reserved for use in Marketing Operations only.
Headings
Reserved for use in Marketing Operations only.
Color Variants
The Taylor Trojans logo allows a variety of color variants that remain consistent in brand and identity. These variations provide options for using the logo on white, purple, gray, and black backgrounds. Please use only this approved set of color options on the backgrounds indicated for their use.
On Purple
On White
On Gray
On Black
