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Taylor’s Public Relations major trains students to create, develop, and execute professional PR campaigns.

Public Relations

Major/Minor

Developing Your Personal Brand

Taylor’s Public Relations majors create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.

Becoming a PR Pro

Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.

Other PR courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. You'll close your time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.

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Student Experience

You'll participate in the process of creating promotional packages and PR campaigns for clients while also discussing real-time case studies, developing skills in crisis communication, strategic writing, and web design.

Students can connect with past alumni who are working in different PR contexts across the globe, and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world. To that end, we hold students to a high level of honesty and integrity as they dive into the process of contemplating the role ethics plays in the job of a public relations professional.

Two students waking with coffee cups in the LaRita Boren Campus Center
Join the Public Relations Student Society of America

Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. As a member, you’ll meet communications industry professionals, tour notable agencies, and job-shadow PR professionals. PRSSA also offers scholarship opportunities.

An overhead view of Shop the Loop in the LaRita Boren Campus Center
Promote Student Businesses Through Shop the Loop

Shop the Loop is an annual event produced by the Public Relations Student Society of America that promotes student and faculty/staff products and services. PR students plan, promote, and produce the entire event, which generally features a beneficiary cause. This popular artisan fair draws hundreds of students and community members and serves as an excellent learning experience for PR students.

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Minor in Public Relations

Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on media writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing.

Hannah Leystra Thumbnail
Hannah Leystra
Class of 2020
"Taylor's PR program goes far beyond classroom lectures, allowing students to gain the experiences that matter to us and build a solid foundation for our careers. Working with clients in our classes offered opportunities that reached into the community. We learned as we served others and served others as we learned the concepts of public relations."

Customize Your Degree With a Concentration

Integrated Marketing

Combine PR with a business focus with courses in business law & corporate finance.

Organizational PR

Prepare for management-level positions with courses in leadership & strategic communication.

Sport PR

Study courses and perspectives specific to the sports industry, in addition to core communication & PR classes.

Health PR

Combine your skills in communication with your passion for health & healthcare services.

Nonprofit PR

Study and participate in public relations for nonprofit organizations.

Public Relations Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog here.

Foundational Core

The Foundational Core classes will give you a big-picture view of how your calling connects with God's purpose for your life, engaging with ideas that will demonstrate how God has given you certain talents and skills to bring healing to the world. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God's creation.

View Foundational Core Curriculum.

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