Taylor’s Public Relations major trains students to create, develop, and execute professional PR campaigns.

Public Relations Major/Minor

Developing Your Personal Brand

Taylor’s Public Relations major trains students to create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.

Becoming a PR Pro

Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.

Other Public Relations courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. Public Relations students close their time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.

Join the Public Relations Student Society of America

Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. As a member, you’ll meet communications industry professionals, tour notable agencies, and job-shadow PR professionals. PRSSA also offers scholarship opportunities.

Sport PR Concentration

As the world’s digital needs continue to grow and the sporting industry sees its boundaries expand globally, the need for qualified communication experts entering the sport public relations field will continue to grow. For students interested in communications and the sports industry, a concentration in Sport Public Relations will prepare you through courses and perspectives specific to the field, in addition to core Communication and Public Relations classes.

Health PR Concentration

Combine your skills in communication with your passion for health with this Health PR Concentration. Healthcare companies, hospitals, nonprofits, and governmental agencies are in need of trained PR professionals who are knowledgeable in exercise and health as well as the science and art of communication. Targeted health and kinesiology courses in addition to core communication and PR classes will give you an edge.

Minor in Public Relations

Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on media writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing.

Public Relations Curriculum & Degree Options

Students interested in course descriptions and academic policies can check out our Undergraduate Catalog here.

Contact the Communication Department

Jeff Groeling, Chair of the Communication Department
765-998-5469
jfgroeling@tayloru.edu

Tammy Armstrong, Communication Program Assistant
765-998-4696
tmarmstrong@taylor.edu