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Taylor’s Public Relations majors create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.
Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.
Other PR courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. You’ll close your time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.
You’ll participate in the process of creating promotional packages and PR campaigns for clients while also discussing real-time case studies, developing skills in crisis communication, strategic writing, and web design.
Students can connect with past alumni who are working in different PR contexts across the globe, and serve as great role models for the way PR can make a positive, Christ-honoring difference in the world. To that end, we hold students to a high level of honesty and integrity as they dive into the process of contemplating the role ethics plays in the job of a public relations professional.
Join Taylor’s chapter of the Public Relations Student Society of America (PRSSA), an organization that aids students by enhancing their education, broadening their networks, and launching their careers. As a member, you’ll meet communications industry professionals, tour notable agencies, and job-shadow PR professionals. PRSSA also offers scholarship opportunities.
Shop the Loop is an annual event produced by the Public Relations Student Society of America that promotes student and faculty/staff products and services. PR students plan, promote, and produce the entire event, which generally features a beneficiary cause. This popular artisan fair draws hundreds of students and community members and serves as an excellent learning experience for PR students.
Support any major by developing communication skills to represent a group or organization. Learn the basics of PR at a company with hands-on, project-based classes, which focus on media writing, PR campaigns, and content production for print and online. A Public Relations minor is ideal for majors in Marketing, Management, Multimedia Journalism, Graphic Art, and Professional Writing.
Combine PR with a business focus with courses in business law & corporate finance.
Prepare for management-level positions with courses in leadership & strategic communication.
Study courses and perspectives specific to the sports industry, in addition to core communication & PR classes.
Combine your skills in communication with your passion for health & healthcare services.
Study and participate in public relations for nonprofit organizations.
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.
May 09, 2023
The Echo won 24 awards, including a 3rd place award for Division 3 Newspaper of the Year statewide, in the spring 2023 Indiana Collegiate Press Association contest.Read Article
Apr 14, 2023
Shop the Loop will be held on Wednesday, April 19, 2023, from 5 pm to 7 pm on campus outside the LaRita Boren Campus Center. Over 35 vendors will be present.Read Article
Feb 23, 2023
Elias Seeman’s internship at Operation Mobilisation gave him first-hand experience in using his gifts and knowledge to build God’s kingdom.Read Article