Online Business Courses

Exploration of how ethics shape the concept and practice of leadership and policy making in organizations, including the role of values in ethical decision making and determining the moral obligations of leaders and followers. Emphasis is on critical analysis and application of ethical principles to contemporary leadership dilemmas in organizations.

Upon successful completion of the course, the student will be able to:

• Describe the business ethics issues and definitions, theories, and frameworks important to organizational ethical decision making.
• Identify the role of stakeholder interests and recognize ethical issues in business.
• Explain the interrelationship of ethics and social responsibility.
• Defend their ethical standards through application in a research paper.
• Articulate and defend choices in making ethical judgments in business.
• Interpret the function of the Golden Rule in business ethics.
• Define ten timeless principles of ethical leadership and their effects on business.

• Business Ethics: Ethical Decision Making and Cases, 12th Edition
• High Performance Ethics: 10 Timeless Principles for Next-Generation Leadership
• There's No Such Thing as "Business" Ethics

The course consists of 12 quizzes, 12 video cases, 12 ethical decisions, 10 short papers, 2 case studies, multiple discussion questions and one final essay.

Quizzes are worth 15 points each, video cases 10 points each, ethical decisions 5 points each, short papers 20 points each, case studies 15 points each, discussion questions 5 points each, and the final essay 100 points, for a total of 855 points possible.

Deborah Hatland

MS, Indiana Wesleyan University, 2006
B.Ed, University of Windsor, 1983
BA, York University, 1979

This course explores the key entrepreneurial characteristics and attributes necessary to successfully innovate regardless of discipline or service activity. Students learn processes and stratagems within the context of a Biblical worldview that will assist in the creation of innovative workgroups and cultures of excellence in a variety of organizational environments. Students are exposed to stewardship principles critical to generating organizational excellence as well as maximizing stakeholder benefit through effective leadership, exercise of the innovation processes and how to leverage the entrepreneurial mindset through practical application. Each student will appreciate their entrepreneurial profile through self- assessments that will generate an understanding of essential entrepreneurial characteristics as well as their own entrepreneurial quotient. These truths, skills, and associations can be leveraged throughout the student’s life regardless of vocation or calling.

The student who successfully completes this course will:

• Learn the typical attributes of an entrepreneur and the potential positive impact on organizations.
• Explain why innovation is a necessary activity of a healthy organization.
• Determine the leadership building blocks of creating an organizational culture of excellence.
• Identify the traits of a leader that make a good steward as well as servant leader.
• Integrate biblical and ethical principles into decision making.
• Define organizational stewardship and servant leadership from a Biblical perspective – inherent in this are the components of people, resources, and corporate social responsibility.
• Apply entrepreneurial workplace and ministry stewardship principles, servant leadership theory, and ethical decision making to real world scenarios.

• Christian Reflections on the Leadership Challenge
• Practicing Servant-Leadership: Succeeding Through Trust, Bravery, and Forgiveness
• The Journey to Competitive Advantage Through Servant Leadership

In this course, there are 6 journal entries, a defining paper and revisit, and a final project paper.

The journal entries are each 30 points, the defining paper and revisit are 50 points each, and the final project paper is 120 points, for a total of 400 points in the course.

Dr. Julie Little

PhD, Purdue University, 2012
MSM, Indiana Wesleyan University, 1999
BS, Indiana University, 1997

Sometimes the most difficult part of innovation is knowing where to start or the creation of an idea. As a result of this course, students acquire skills, processes and models for enhancing the creative process and using these, develop a plausible business or ministry concept with real-world applicability.

The student who successfully completes Creativity & Concept Development should gain an increased understanding of both the need for creativity and innovation in organizations and how to successfully manage creativity and innovation. Specifically, students will be able to:

• Utilize various idea generation techniques
• Explain how design decisions are made within organizations
• Manage the creative process
• Navigate within idea politics, group dynamics, and creative momentum.
• Assess individual levels of creative development and prescribe a plan of action to enhance the ability to think more creatively and foster innovation
• Identify barriers to managing creativity and innovation
• Explain how using creative skills reflects on individuals as being created in the image of God

• The Game Changer: How You Can Drive Revenue and Profit Growth with Innovation
• Thinkertoys: A Handbook of Creative Thinking Techniques (2nd edition)

You will upload a video of yourself to YouTube as a requirement for this course. In order to do so, you will need a YouTube account and access to a digital camera. Many computers, and most smart phones, tablets, etc., come with built-in cameras. If you do not have access to one, you can purchase a low-quality webcam for as little as $5.

This course consists of 11 assignments and no exams.

Assignments are either 25 or 100 points, for a total of 575 points possible.

Katy Hobbs

MBA, Taylor University, 2009
BS, Taylor University, 2007

This course emphasizes the key aspects of engaging in entrepreneurial activities and the associated skill of creating a compelling business plan. The intent is to provide the business major as well as other disciplines methodologies for exploring business ideas, developing those ideas into viable enterprises, and securing financing to grow the business. Whenever possible real-world case studies including student developed ideas and plans to-date will be applied to analyze and learn these concepts in a business setting. Christian and ethical principles will be identified as appropriate as part of case discussions.

The overarching objective of this course is to make you a better thinker, leader, and businessperson. While the focus of this course is new ventures, the concepts addressed draw from a wide variety of subjects, both business and non-business, that are necessary to help convert a concept into a reality, which is an important capability whether you are an entrepreneur, an intrapreneur, or a team player. The student who successfully completes this course will:

• Understand entrepreneurial characteristic.
• Apply small business processes, methodologies, and analysis techniques.
• Conduct market evaluation and planning.
• Create financial forecasting.
• Develop appropriate ownership and organizational structures.
• Generate a comprehensive business plan.
• Explore their unique, God-given gifts and talents and how to employ them in an organization to enhance His kingdom.

• Entrepreneurship: A real-world approach

This course consists of 10 modules with readings, suggested cases to examine/analyze, and financial worksheets to complete. There are two large projects which are graded: a paper and accompanying Powerpoint presentation, and a business plan with accompanying Powerpoint presentation.

The paper is worth 100 points, the business plan is worth 200 points, and each Powerpoint presentation is worth 50 points, for a total of 400 points possible.

Dr. Julie Little

PhD, Purdue University, 2012
MSM, Indiana Wesleyan University, 1999
BS, Indiana University, 1997

An in-depth examination of business practices in other countries, leading to a better understanding of intercultural relationships with trading partners, investors, and host countries.

• International Business: Competing in the Global Marketplace (9th ed.)

The class consists of three exams, a Country Research Report, Case Analyses, quizzes, and Country Events assignments.

Three exams make up 30% of the course grade; the Country Research Report makes up 30% of the course grade; the case analyses make up another 30% of the course grade; and the quizzes and Country Events assignments make up 10% of the course grade.

Dr. Jeffery Sherlock

PhD, Ball State University, 1997
MBA, Ohio University, 1990
BBA, Ohio University, 1988

The study of human relationships in organizations as they pertain to management theories, processes, and organizational systems and structures.  Vertical, lateral, and diagonal relationships, planning techniques, and strategies as well as techniques of systems intervention and problem solving are studied.

This class is designed to help students develop the skills necessary to cultivate and maintain productive relationships in organizations. The focus of this course is on each student’s personal development, which requires the student’s ongoing self-analysis acknowledgement of weaknesses, and a willingness and self-motivation to improve. Specifically, students will:

• Identify elements that distinguish personality styles, learning styles, conflict behaviors and styles, leadership styles, situational supervisory styles, and communication styles.
• Use a variety of information sources, comparing and contrasting intrinsic performance.
• Identify elements of organizational behavior and change including organizational climate, culture, power, ethics, and organizational development techniques.
• Assess the elements of teamwork such as team development stages, leadership skills, team dynamics, problem-solving and decision-making approaches, and team building.
• Develop human relations skills to apply in their personal and professional life.
• Be able to use their knowledge and skills to effectively share their faith.

• Effective Human Relations: Interpersonal and Organizational Applications, Twelfth Edition

This course includes a learner's journal, three case analyses, two video analyses, a research paper, and three exams.

All assignments and exams are worth 100 points each, for a total of 1,000 points possible in the course.

Robert Zimmerman

MBA, Nova Southeastern University, 2000
BS, Metropolitan State College, 1984

An introduction to the language of business. Financial transactions are analyzed, recorded, summarized, and reported in a meaningful manner to management. Also studied are basic financial statements and the various accounting and internal control procedures for recording and protecting assets.

Upon successful completion of this course, the student will:

• Understand and be able to communicate the "big picture" of financial accounting.
• Analyze economic events from an organizational perspective.
• Record accounting journal entries.
• Understand the accounting process from economic event to communication to the end user(s).
• Gain an understanding of the significance of the matching principle of accounting, and the revenue  recognition principle of accounting.
• Create a set of financial statements (excluding statement of cash flows).
• Perform basic accounting functions for service, merchandising and manufacturing organizations.
• Use financial ratios to analyze the current financial realities of organizations.
• Properly account for cash, inventory, accounts receivable, and plant assets.
• Examine the role of one's Christian faith and its impact on the challenges, decisions, and opportunities met in accounting.

• Accounting Principles 10th Edition

WileyPlus:  You must have access to WileyPlus in order to complete the assignments. If your textbook does not have the WileyPlus access card, you may order it separately by going to their website:  https://www.wileyplus.com/WileyCDA/. Note that WileyPlus includes access to an online version of the texbook, so purchase of the print version is optional.

This course consists of 12 quizzes, 12 homework assignments, 2 comprehensive problems, and 3 exams.

The quizzes and homework assignments are each worth 10 points, the comprehensive problems are worth 50 points each, and the exams are worth 100 points each, for a total of 640 points possible. 

Kim Miller

MBA, Indiana University
BS, Indiana University

Continuation of ACC 241. Accounting problems and procedures pertaining to corporations are studied. Also studied are various accounting procedures and reports used by management in acquiring fixed assets, budgeting and controlling manufacturing and departmental operations, reporting financial conditions, and analyzing the results of operations.

The primary objective of the second course in accounting is for students to continue learning about accounting as an information development and communication function that supports economic decision-making. This objective will involve the acquisition of skills, knowledge and professional orientation to support life-long learning. This will result in students:

• Learning accounting knowledge for the basic business organizations.
• Learning managerial techniques and skills using financial information.
• Developing the ability to think, analyze, adapt and apply accounting knowledge in new situations.

• Accounting Principles 10th Edition

WileyPlus:  You must have access to WileyPlus in order to complete the assignments. If your textbook does not have the WileyPlus access card, you may order it separately by going to their website: https://edugen.wileyplus.com/edugen/secure/index.uni. Note that WileyPlus includes access to an online version of the textbook, so purchase of the print version is optional.

This course consists of 12 quizzes, 12 homework assignments, and 3 exams.

Each quiz and homework assignment is worth 10 points, and the exams are worth 100 points each, for a total of 540 points possible.

Kim Miller

MBA, Indiana University
BS, Indiana University

This course develops students’ knowledge of the codes of professional ethics for accountants (AICPA Professional Standards, CMA, CIA, etc.) covering various services (e.g., audit, attestation, review, compilation, tax). In addition, it will explore different theories of ethical behavior and development and Christian ethics.

Upon successful completion of this course, the student will have learned:

• Ethical Decision Analysis – being able to express reasoning for which alternatives are more or less ethical and for which arguments will be persuasive to other professional accountants, other business colleagues and to society as well. We will learn about corporate ethical decision making by reading, by thinking, by writing and through oral argument using logic and evidence rather than authority, intuition, or stubbornness.
• Expectation Awareness – being able to recognize the names and meanings of the society’s and the profession’s expectations for those authorized to practice the profession of accounting.  We will rely heavily on independent reading to become familiar with what ought to be done and especially what might be difficult to do.
• Rehearsal – being able to recognize, avoid, and react to ethical decision situations is improved most effectively by experience.  Since we cannot actually place ourselves in possible ethical trouble during the semester we will rely on case situations where students attempt to identify with characters and react to the situation as if it were theirs.

• Ethical Obligations and Decision Making in Accounting: Text and Cases, 3rd edition
• Ethics 101: What every leader needs to know

This course includes discussion boards, case problems, extra readings and projects, a midterm and final exam, quizzes, reading outlines, and class participation.

Grading is determined as follows:
Discussion board participation: 5%
Case problems: 10%
Extra readings and projects: 6%
Midterm exam: 22%
Final exam: 22%
Quizzes: 22%
Reading outlines: 10%
Class participation: 3%

Dave Poucher, CPA

MBA, University of North Carolina at Chapel Hill, 1999
MA, Fuller Theological Seminary, 1986
BS, Taylor University, 1981

An introduction to microeconomics, emphasizing decision making by individual producers and consumers. Consequences of such decisions for efficiency of resource use and income distribution in a capitalistic economy are studied.

Upon successful completion of this course, the student will be able to:

• Describe the main characteristics of the market system.
• Define and apply the concepts of supply and demand to current economic issues.
• Define and apply methods of price determination.
• Define and apply consumer choice theory.
• Improve written communication skills.
• Develop an understanding of and be able to articulate differences in market forces and market variations.
• Identify and define the main characteristics of the four basic market models.
• Identify the differences between an invention, an innovation and technological diffusion.
• Be able to articulate a view of economics from a Christian worldview.

This course uses an eText (Economics Today: The Micro View 19e) as part of Pearson’s My Econ Lab. You will purchase access to both My Econ Lab and the eText once you've been enrolled. Details are posted in Blackboard. For those that prefer a hard copy, there is also an option within the course to purchase the printed materials at a discount.

This course consists of 14 module tests and a Christian Economics Worldview paper.

The module tests are worth 80% of the grade and the paper makes up the other 20 percent of the final grade.

Dr. Evan Wood

PhD, Indiana State University, 2010
MBA, Indiana University, 2004
BA, Cedarville University, 1997

An introduction to macroeconomics emphasizing how the U.S. economy works. Topics of study include measuring domestic output, macroeconomic growth, business cycles, modeling, fiscal policy, money and banking, and international economics and trade issues.

By the end of this course, students will be able to:

• Describe the main characteristics of the macroeconomic system.
• Describe how GDP and national income are defined and measured.
• Describe how economic growth is measured and why it is important.
• Define a business cycle and how it relates to full employment and inflation.
• Describe the differences between several macroeconomic models.
• Define macroeconomic fiscal policy and the role of deficits in the economy.
• Describe the makeup of the Federal Reserve, the U.S. banking system, and explain the concept of money creation.
• Describe the role of interest rates and monetary policy in the nation's economy.
• Understand the role of international trade, balance of payments, and trade deficits.
• Describe how and why the government sometimes interferes with free international trade.
• Improve written communication skills.
• Be able to articulate a clear Christian ethic and how it applies to the understanding of contemporary macroeconomic issues.

This course uses an eText (Macroeconomics 1st ed., 2015) as part of Pearson's MyEconLab. Students will purchase access to both MyEconLab and the eText once they've been enrolled. Details are posted in Blackboard.

This class consists of 7 modules of MyEconLab assignments and quizzes, in addition to a poverty project and a current events short paper.

MyEconLab assignments and quizzes are worth 660 points, the poverty project is worth 200 points, and the current events short paper is worth 140 points, for a total of 1,000 points in the course.

Patrick Buesching

MBA, Taylor University
BS, Indiana University

A study of methods used in the evaluation of financing and investment alternatives and funds management, linking financial theory and practice to a firm’s strategic and operational objectives. The course emphasizes basic financial principles and analytical skills including ratio analysis, breakeven analysis and leverage, net present value, internal rate of return, and standard forecasting techniques. The course pays special attention to financial planning and analysis for small businesses; emphasis on funds acquisition, pro-forma statement generation and valuation of small privately held firms.

Upon successful completion of this course, the student will be able to:

• Demonstrate an understanding of what finance is, how it relates to the other functions of an organization.
• Calculate and interpret various capital budgeting measures.
• Explain how decisions related to capital structure influence the firm’s value as well as return on equity.
• Develop critical thinking and problem solving skills.
• Evaluate how Christian values apply to financial decision-making.

• Fundamentals of Corporate Finance, 3rd Edition

This course consists of 8 modules. Each module contains a reading assignment, a 15-question quiz, and a 4-5 page paper.

Each quiz is worth 45 points and each paper is worth 80 points, for a total of 1,000 points in the course.

Robert Zimmerman

MBA, Nova Southeastern University, 2000
BS, Metropolitan State College, 1984

Students learn the foundational concepts of establishing and operating successful ventures in the highly competitive global economy. The business major as well as other disciplines are exposed to key business leadership principles, strategies, technologies and disciplines used in the 21st Century enterprise, through a combination of case analysis, projects and simulation exercises.

Upon completion of this course, students will demonstrate ability to:

• Identify and differentiate the major business disciplines of accounting, economics, finance, marketing, and management-leadership in the context of a global business environment.
• Exercise the disciplines through launching a simulated new venture.
• Identify the interrelationships among and the necessity for an integrated approach to developing effective organizations capable of generating shareholder or constituent value.
• Employ business research techniques.
• Identify biblical and ethical principles in decision making.
• Understand how personality preferences, values and teamwork interact through self-assessment and evaluate how they fit into the demands and fulfillment of a career

• Biblical Perspectives on Business Ethics: How the Christian Worldview has Shaped Our Economic Foundations
• BUSN11 Introduction to Business
• Marketplace Live Simulations: The Business Fundamentals Simulation
• My Father's Business

In addition to the listed textbooks, students will need to purchase:

Marketplace Simulations web-based business fundamentals simulation. http://www.marketplace-simulation.com/business-fundamentals. Estimated Price $30. More information can be found within the syllabus.

The course consists of chapter quizzes and assignments, 12 discussion board / short essay responses, several activities related to the Marketplace Simulation, and a final.

Assignments range from 10 to 100 points each, with the final worth 100, for a total of 820 points possible. 

Deborah Hatland

MS, Indiana Wesleyan University, 2006
B.Ed, University of Windsor, 1983
BA, York University, 1979

A course designed to analyze the legal and ethical dilemmas described in case studies of managers in private and corporate businesses. The course studies the nature of the legal system in which society functions, including basic business agreements, business entities, and government regulation. Studies also include philosophical foundations for Christian ethical model applications and the development of ethical dilemma resolution.

Upon successful completion of this course, the student will be able to:

• Gain a functional understanding of the sources from which American government derives its authority.
• Gain a functional understanding of the structure of American government at all levels.
• Gain an understanding of the four primary philosophical foundations for ethics in Western Civilization.
• Gain an understanding of the use of contracts in business, both legally and ethically.
• Gain an understanding of tort law and its application to American business.
• Gain an understanding of the Uniform Commercial Code and its application in American business.
• Gain an understanding of various business entity options and their use in American business.
• Gain an understanding of property law and its application to American business.
• Gain an understanding of agency law and various statutory laws relating to employment as both are applied to American business.
• Demonstrate the ability to assess, analyze and evaluate a business scenario using principles of law, ethics and business.
• Explain the nature of a corporation, ownership of a corporation, the management, and dissolution of a corporation.

• Business Law Today 10th edition

The course consists of 15 discussion board posts, one term paper, and a midterm and final exam.

The midterm and final are each worth 25 points, the term paper is worth 25 points, and all discussion forums are worth 25 points, for a total of 100 points possible.

George Ackerman

Upon successful completion of Management Analysis & Practice students will be able to:

• Develop and demonstrate an understanding of the four major functions of management – planning, organizing, leading, and controlling.
• Demonstrate servant leadership, teamwork, engagement, and ethical understanding.
• Develop and demonstrate project management competencies.
• Develop and demonstrate communication competencies.

• MGMT6

This course includes 11 quizzes, 3 tests, 3 current event papers, a management project, and a paper about the management project.

The quizzes and homework make up 10% of the course grade, the current events papers make up 15%of the course grade, the project is 30%, the paper on the project is 20%, and the tests are 25% of the course grade.

Dr. Julie Little

PhD, Purdue University, 2012
MSM, Indiana Wesleyan University, 1999
BS, Indiana University, 1997

A study of the role and functions of the human resource department of an organization with an up-to-date examination of the principles, policies, and problems of labor and management. Topics include employee relations, job analysis, compensation structures, recruitment practices, training, promotion, transfer, and management-union relationships.

Upon successful completion of this course, the student will be able to:

• Identify and describe the human resource functional areas.
• Explain the human resource planning, recruitment and selection process.
• List and explain major government legislation that has affected human resource departments in organizations.
• Explain various human resource training and development methods.
• Describe the compensation and benefits process.
• Analyze a job and write a job description.
• Design and administer a performance appraisal.
• Explain how to develop an effective employee relations system.

• Human Resource Management, 11th Edition

This course consists of 7 assignments and 3 exams.

The assignments range from 50 - 200 points, and the exams are 100 points each, for a total of 1,000 points possible.

Robert Zimmerman

MBA, Nova Southeastern University, 2000 BS, Metropolitan State College, 1984

This course presents the specific concepts, techniques and tools for managing projects effectively. The role of the project manager as team leader is examined, together with important techniques for planning, scheduling and monitoring successful projects through the project life cycle. Case studies and projects are combined to develop skills needed by project managers in today’s environment. In addition, special emphasis is placed on managing technology related projects, leading to the potential for obtaining industry certification in project management.

The student who successfully completes Project Management should gain an increased understanding of both the need for project management in business and how to successfully manage projects. Specifically, students will:

• Demonstrate an understanding of the project environment, life cycle, and project selection & approval process.
• Demonstrate the role of the Project Manager in the successful initiation and completion of a project.
• Demonstrate an understanding of, and make appropriate decisions concerning organizational structure and roles of project participants.
• Demonstrate skills in forming and developing a project team.
• Develop and integrate core management plans needed for a project (scope, quality, schedule, budget & cost, and communication).
• Demonstrate an understanding of the phases of the project life cycle and the tools, techniques and issues involved for monitoring and control.
• Effectively use project management software to support project management functions.
• Demonstrate an integration of biblical and ethical principles into project management decision making.

• Contemporary Project Management

This course consists of 9 assignments, 15 chapter quizzes, and a final exam.

The assignments range in worth from 10 to 300 points (though the majority are 50 points), quizzes are 20 points each, and the final exam is 150 points, for a total of 1,200 points possible.

Doug Read

MBA, Taylor University, 2008
BS, Taylor University

A course designed to analyze the ethical dilemmas described in case studies of managers in private and corporate businesses. Studies include philosophical foundations and Christian ethical models for applications and the development of ethical dilemma resolution. Particular business ethical issues are studied that are realistic and relevant to many business professions.

The objectives of this course are to:

• Acquaint students with various ethical systems, both philosophical and Christian, so that the student will have a solid foundation with which to analyze ethical issues within the business world, showing that different schools or traditions of ethical systems lead to conflicting conclusions.
• Learn how to critique various ethical analyses so as to understand the philosophical traditions that others are at least implicitly using in their ethical analysis of business situations.
• Develop a solid understanding of a Christian ethical framework, both for the purpose of living and conducting one’s vocation to the glory of God and being able to think through and analyze moral challenges from within a Christian framework.

• Biblical Christian Ethics
• Ethical Theory and Business 8/e
• The Prince

This course consists of 8 case studies, three tests, and one final.

Each test counts as 1/6 of the total grade, the case analyses collectively count as 1/6 of the grade, and the final counts as 2/6 of the total grade.

Dr. Hadley Mitchell

PhD, University of Tennessee, 1993
MA, University of Tennessee, 1985
MA, Villanova University, 1984
MAR, Westminster Theological Seminary, 1980
MBA, University of Colorado, 1975
BA, Houghton College, 1969

Organizational behavior is the study and application of knowledge about how and why people, as individuals and as groups, act within organizations. Organizational development is the systematic application of behavioral science knowledge at various levels—group, intergroup, and total organization—to bring about planned change. The goal is to describe, understand, predict, develop, and (to some degree) control human activity at work. This course will prompt the student to develop a cognitive framework for understanding organizational behavior combined with an integration of the Christian faith. Students develop a capacity to analyze organizational behavior situations critically and to give thoughtful answers to situations and case studies.

Upon successful completion of this course, the student will be able to:

• Utilize a working knowledge of the way individuals behave in the work place to complete critical analysis of organizational behavior; whether through one on one or group interactions.
• Demonstrate knowledge of personal and professional effectiveness, leadership styles, group processes, and the relationship of individuals and groups to organizations to determine personal behavior styles and preferences and how those preferences affect relationships with co-workers.
• Analyze and apply group and individual decision-making techniques and group member roles and their
  importance to the organization.
• Through case study analysis, apply the Christian viewpoint of organizational behavior in an effort to establish faith-based personal interactions in the workplace.

• 7 Habits of Highly Effective People
• The Five Dysfunctions of a Team
• Working with Emotional Intelligence

This course consists of 13 assignments plus a final paper.

Each assignment is worth 50 points and the final paper is 100 points for a total of 750 points possible.

Amanda Burge

MBA, Indiana University, 2008
BS, Huntington University, 2003

This course emphasizes the foundational concepts of marketing, including the importance of strategic marketing with a Christian worldview, four P’s, consumer buying behavior, market research, target markets, and global marketing. The intent is to provide the business major as well as other disciplines a well-rounded, yet firm, launching point to work or further study in the marketing arena. The primary text is a tool and information source establishing the basis for discussion, case studies, and projects. 

To successfully complete this course, students will demonstrate:

• An understanding of fundamental marketing management concepts including the definition and application of marketing strategy.
• Through case analysis, effective use of principles of marketing in a variety of organizational settings.
• An understanding of the strategic planning process through the development of a marketing plan.
• Professional writing skills.
• An integration of biblical and ethical principles into marketing management decision making.

• MKTG5

This course consists of 15 assignments and 7 exams.

Assignments range in worth from 10 to 80 points and the exams are 100 points each, for a total of 1,005 points possible.

Katy Hobbs

MBA, Taylor University, 2009
BS, Taylor University, 2007

An examination of effective uses of the tools and approaches for making marketing decisions. Emphasis is given to both the modern marketing system in today's international economy and to the marketing strategies of an organization. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. 

The student who successfully completes Marketing Management should gain an increased understanding of the role and importance of marketing, the role of the marketing manager, and strategies for successfully competing in the current economic environment. Specifically, students will be able to:

• Detail the necessary general knowledge of the definition and importance of marketing in the production and distribution of goods and services.
• Identify the nature and scope of the specific tasks and decisions facing marketers.
• Specify information inputs needed for marketing decisions, and to apply and interpret results from available research approaches for obtaining this information.
• Delineate the role of marketing in strategic business planning and the use of metrics for evaluating performance.
• Describe, develop, and analyze marketing strategies, i.e., decisions with respect to product offerings and their pricing, distribution (placement), and promotion (all in view of target markets’ characteristics as well as the environmental constraints.)
• Identify, analyze, and manage marketing problems faced by marketing management professionals.
• Evaluate and act upon the challenges, decisions and opportunities met in marketing through the lens of one’s Christian faith.

• Marketing Management: A Customer-Oriented Approach
• Tribes: We Need You to Lead Us

Assignments include 10 critical thinking papers, 12 blogs, 8 case studies, and one final paper.

The assignments are worth 25 points each, with the final paper worth 100 points, for a total of 850 points for the course.

Katy Hobbs

MBA, Taylor University, 2009
BS, Taylor University, 2007

A study of the factors involved in marketing products and services in other countries. Major geopolitical regions are analyzed and evaluated through practical assignments. Topics include market segmentation analysis, culture, language, values, finance, transportation and distribution networks, international pricing strategies, political structures, exporting organization, promotion and selling practices. Selected research projects and strategic plans provide students with practical applications of key marketing skills.

The purpose of this course is for learners to:

• Demonstrate an understanding of the impact of globalization on marketing plans and strategies.
• Exhibit the ability to develop a marketing plan for goods and services internationally.
• Portray a deeper perception and global awareness of diverse cultures, environments, markets, economies, and political acumens.
• Demonstrate a strong conviction of the ethical, legal, and business perspectives in emerging global markets.

• International Marketing (15e)

This course consists of 31 assignments including a marketing plan and no exams.

Assignments range in worth from 10 to 200 points (though the majority - 20 - of the assignments are worth 10 points each) for a total of 1,000 points possible.

Dr. Mike Bassous

DM, University of Phoenix, 2010
Diploma in Theological Studies, Near East School of Theology, 2002
MBA, American University of Beirut, 1993
BS, Long Island University, 1987

This course is designed to provide learners with a fundamental understanding of the role and methods of marketing research as a means to enhance the marketing strategies and decision-making of any modern organization. Topics include problem identification, proposal and research design, question and survey development, sampling methodology, data analysis, and report presentation, covered in both theory and application.

The purpose of this course is for learners to:

• Exhibit an understanding of the purpose and use of marketing research in marketing concepts and strategies.
• Demonstrate knowledge of the various marketing research tools and designs, and their appropriateness.
• Understand the comprehensive marketing research process, consecutive steps, and required tools for each step.
• Portray strong knowledge of key marketing research concepts, skills, and applications.
• Integrate ethical principles in all marketing research decision-making processes and results.

• Basic Marketing Research: Customer Insights and Managerial Action (9th ed.)

This course includes course reading quizzes, case study analyses, two comprehensive exams, a marketing research project, and class discussion.

The quizzes are worth 400 points, each case study is worth 200 points, the exams are worth 300 points each, the research project is worth 500 points, and the class discussion is worth 100 points, for a total of 2,000 points for the course.

Dr. Mike Bassous

DM, University of Phoenix, 2010
Diploma in Theological Studies, Near East School of Theology, 2002
MBA, American University of Beirut, 1993
BS, Long Island University, 1987

The dynamic business environment requires marketing professionals to continually reassess their position relative to changes in the industry. This course is intended for senior marketing majors preparing to embark on a career in marketing. It will acquaint learners with the best thinking and practice currently being pursued by leading organizations. The course modules are designed to instigate critical thinking on case studies, solve problems, and address discussion questions from the reading materials.

The purpose of this course is for learners to:

• Exhibit an understanding of the “best practices” in marketing.
• Demonstrate a deeper perception of the values and practices of ethical marketing.
• Differentiate between marketing management mistakes and marketing successes through implementing effective marketing principles.
• Portray strong knowledge of Internet marketing plans and strategies for goods and services.

• Ethical Marketing: Basic Ethics in Action
• Internet Marketing: Integrating Online and Offline Strategies (3rd ed.)
• Marketing Mistakes and Successes (11th ed.)

Assignments include course reading journal responses, an ethical marketing audit analysis, course reading discussion questions, 12 case studies analyses, and an Internet marketing plan.

The assignments are worth between 5 and 50 points each, with the marketing audit analysis worth 80 points and the Internet marketing plan worth 100 points, for a total of 1000 points for the course.

Dr. Mike Bassous

DM, University of Phoenix, 2010
Diploma in Theological Studies, Near East School of Theology, 2002
MBA, American University of Beirut, 1993
BS, Long Island University, 1987

A course which examines such fundamental areas as consumer decision-making, processes, information processing, external and internal influences and business effects on consumer purchase/choice patterns. An analysis of the psychological, social and economic influences on consumption.

By the end of this course, students will be able to:

• Analyze the determinant and causal factors of consumer buying decisions.
• Understand and use tools in consumer behavior analytics.
• Interpret and analyze consumer data.
• Develop a framework for analyzing consumer behavior problems.
• Evaluate how consumer behavior can be affected by different marketing strategies.
• Demonstrate how behavioral evidence can be used to evaluate alternative marketing strategies.
• Evaluate consumer behavior theories with marketing and social psychology principles.
• Relate consumer behavior theories to real-world consumer behavior problems.
• Assess consumer behavior using relevant psychological and sociological theories.

• CB2

This course consists of 14 assignments plus 16 discussion questions, and 16 quizzes.

Assignments range in worth from 30 to 100 points, discussion questions are 10 points each, and quizzes are 25 points, for a total of 1,030 points possible.

Doug Read

MBA, Taylor University, 2008
BS, Taylor University