The Association of Marketing and Communication Professionals (AMCP) has honored students from Taylor University for two public relations campaigns those students created and executed for local nonprofit organizations.
The students were members of Dr. Donna Downs’ 300-level Public Relations class. The AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 300,000 entries since its formation in 1994. The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals.
Since its inception in 2004, MarCom has evolved into one of the largest, most-respected creative competitions in the world. Each year about 6,500 print and digital entries are submitted from dozens of countries around the world.
The first campaign was titled the Taylor University Intentional Living Campaign—an effort to enhance community life on the Taylor campus—and earned a Gold Award. The second campaign was for the Hartford City Living Well initiative, which seeks to lower the risk of diabetes and heart-related illnesses in nearby Hartford City. It earned an Honorable Mention.
“Planning a PR campaign is a great learning experience for students at Taylor,” said Downs, Associate Professor of Communication at Taylor. “As we work with nonprofits, we learn as we serve and serve as we learn. I’m really proud of the students in these classes because of their passion to help others and their dedication to excellence, and their collective commitment to and impact upon our local community.”