Colors & Fonts

Color is incredibly powerful in its ability to drive human emotion. Harnessing this power is critical in connecting the viewer to the Taylor brand.

Taylor’s palette is bold and timeless, balanced by energetic and welcoming tones. Collectively, this color palette communicates Taylor’s story of purposeful excellence. The primary design system encompasses virtually all recruiting and admissions-centric communication, and is the front-facing palette for the University.

Taylor Purple is the predominant element of Taylor’s brand and should be the lead and most prominent color, generally 50% or more of any color used. The secondary colors of Legacy Gold and Sharpening Iron Gray are used for support and contrast with purple and for conveying a sense of excellence. They should be approximately 25% of all color used. Tertiary colors of Silent Night, Community Plunge, and Indiana Sunset are used to express energy and spirit when appropriate. They should not overwhelm Taylor Purple and generally should not exceed 25% of color usage.

Colors

Taylor Purple

PANTONE 269C, C78 M100 Y0 K38, R82 G45 B114, #522D72
Legacy Gold

PANTONE 7753, C26 M33 Y100 K2, R193 G160 B39, #C1A027
Sharpening Iron

PANTONE COOL GRAY 5, C0 M0 Y0 K29, R178 G180 B190, #B2B4BE
Silent Night

PANTONE 534, C100 M71 Y0 K51, R27 G54 B95, #1B365F
Community Plunge

PANTONE 3125, C89 M0 Y19 K0, R0 G175 B206, #00AFCE
Indiana Sunset

PANTONE 7417, C0 M82 Y82 K0, R222 G79 B61, #E14F3D

Fonts

Consistent and personality-driven fonts are at the basis of all effective brand standards. The Taylor brand is made up of a select few typefaces, each with its own specified use in print and web-based materials. These typefaces must be used in all Taylor materials without substitution. Each typeface is available at a variety of weights, offering flexibility for a wide range of applications.

Select Headings

Arpona—Reserved for Marketing use only

Headings

Montserrat

Body Copy

Source Serif