Over the last year, as part of our strategic planning process, Taylor University has worked diligently to gather input from thousands of individuals representing every constituent group of the University. One of the most common themes we heard was a desire for the University to do a better job telling the Taylor story. For this reason, Taylor initiated a partnership with Carnegie Higher Ed to journey on a comprehensive brand study that would allow us to examine and reimagine our imagery and messaging in ways that would help us faithfully elevate the distinctives of our University.
The collective involvement, participation, and collaboration from so many within the Taylor community has been exhilarating as we have reaffirmed and learned about Taylor’s unique identity. This process has been vital because who we are, and the attributes so many associate with Taylor—including students, employees, alumni, parents and friends—shape how we tell our story. Additionally, this project has magnified our commitment to the University’s mission as we’ve collected, aggregated, and reviewed both quantitative and qualitative research that speaks directly to who Taylor University is.
Perhaps the most profound takeaway from this process has been that there’s clear consensus on, “What makes Taylor, Taylor.”
Today is an important day. Today, it gives us great pleasure to announce the first outcome of our comprehensive brand study – Taylor University’s new athletics logo.
This new logo represents months of work honoring Taylor’s longstanding tradition of athletic excellence combined with spiritual formation and academic rigor. The logo reflects the heart and dedication our athletes show on and off the field and integrates the strength of our Trojan mascot with refreshed imagery and a design that encapsulates our determined spirit, our call to excellence, and our unwavering sense of who we are.
Today is a huge step on our branding journey, and we look forward to sharing additional updates in the weeks and months ahead regarding new imagery and messaging that reflect the University’s legacy of excellence for God, amplified purpose through servant-leadership, dedication to our students, and the transformative experience that is Taylor.
Please join us in celebrating the release of Taylor University’s new athletic logo. Go Trojans!