Strategic Communication Major/Minor
Sharpen your spoken, written, and nonverbal communication skills by studying and applying communication theories in our Strategic Communication major.
Study the classical roots of rhetoric and use the rhetorical principles to critique oral, mediated, interpersonal, and public messages. Gain an understanding of how the various mediums and aesthetics impact message interpretation. Our majors become elite public speakers, interpersonal and team-based communicators, and researchers. Elective communication courses are chosen from a variety of writing, psychology, sociology, and social work courses.
Each Strategic Communication student caps off his or her studies with an independent research project, an in-field practicum, and the development of a professional portfolio used for applying to graduate schools or jobs.
Minor in Strategic Communication
Pair a Strategic Communication minor with any major to strengthen communication skills in both writing and speech. Develop your communication skills and your understanding of communication theory by majoring in strategic communication.
Strategic Communication Curriculum & Degree Options
- Bachelor of Science in Strategic Communication
- Bachelor of Arts in Strategic Communication
- Strategic Communication Minor
Contact the Communication Department
With a 95 percent career placement rate, the Communication Department excels at creating connections between students and businesses across the country. Our Communication programs cover exactly what employers are looking for: leadership, interpersonal and team-based communication, writing, graphic design, branding, image rhetoric, and many other topics.
Our students become proficient at clear communication and target audience messaging. They gain the skills necessary to enter any setting—online, in print, or in person; professional or otherwise—and effectively engage with others.
Our students aren’t just sitting in classrooms learning; they are professionals working hands-on to develop and sharpen their skills. Our students perform communication audits, evaluate website effectiveness, send book proposals and query letters, execute communication campaigns, and write for The Echo, Taylor's award-winning student newspaper.
Faculty also bring students to regional and national conferences, like the International Association of Business Communicators (IABC), regional IABC conventions in Cincinnati and Cleveland, and Public Relations Society of America’s (PRSA) Indianapolis chapter meeting.
Listen to Dr. Dale Keller, Co-chair of the Communication department, describe how he wants you to be able to compete anywhere, with anyone, for the job you want in the future.
Our Communication students have gone on to study at many graduate programs, including:
- American University
- Ball State University
- Baylor University
- Bethel University
- Carnegie-Mellon University
- DePaul University
- Fuller Theological Seminary
- Indiana University-Purdue University Indianapolis (IUPUI)
- Indiana University School of Law
- Michigan Technological University
- Northwestern University
- Northwestern University, Medill School of Journalism
- Olivet Nazarene University
- Radford University
- St. Thomas University School of Law
- Taylor University Graduate School
- University of Kentucky
- University of Michigan
- University of Missouri, Missouri School of Journalism
- Westminster Theological Seminary
- Wheaton College Graduate School
The practical experience you receive with any of our Communication degrees will prepare you for a career in many vocations, from journalism to event planning to novel writing. The Communication faculty and the Calling and Career Office work hard to put students in contact with Taylor alumni and partnering organizations for internship and employment opportunities.