Developing Your Personal Brand
Taylor’s Public Relations majors create, develop, and execute professional PR campaigns in corporate, agency, nonprofit, or ministry settings. You will use digital media tools and gain experience with clients—helping them improve their reputations, inform their audiences, and promote their organizations in their communities. Learn how to manage information truthfully and responsibly and use interpersonal communication skills to establish and maintain good relationships.
Becoming a PR Pro
Our Public Relations program puts theory in action through project-based courses where you’ll do work for real clients. You will develop written and spoken communication skills essential to publicity work; study different PR environments, audiences, and message strategies; and gain an understanding of media ethics and its interactions with faith and society.
Other PR courses focus on concise and informative writing, event and campaign planning and executing, and print and web designing. You’ll close your time at Taylor with a senior capstone course, where each student compiles a professional portfolio and develops a personal brand.