Media Communication Students Win MarCom Awards for Public Relations & Video ProductionBy Kathy Bruner Published: Nov 21, 2011
Students in Taylor University’s Media Communication department won Gold, Platinum and Honorable Mentions from the MarCom Awards for their work in public relations and video production. MarCom is a competition for marketing communications with categories for print, visual, audio and web materials.
A recruitment video for Remedy Live won Platinum, the competition’s highest honor. The Ft. Wayne-based organization wanted volunteers to join their online ministry team, and the video accomplishes that goal by telling compelling stories of the ministry’s impact. The project’s producer was senior Chase Moore. "This award is incredibly encouraging,” Moore said. “We put a massive amount of work into making it the best we could and to see it receive Platinum reaffirms that all of our effort was well worth it!"
The King’s Academy public relations campaign and the Grant County: Quality of Life business development video both won Gold Awards. The campaign focused on helping King’s Academy cultivate a vision for its future. The Grant County video was one of three designed to attract new business to the area and is now featured on the website of the Grant County Economic Growth Council.
The Main St. Fairmount public relations campaign and Creative Dining Services: More than Food Service video received honorable mentions. While working with Main St. Fairmount, the public relations team concentrated on improving the organization’s volunteer base. The Creative Dining Services video was designed to introduce new employees to the organization. Taylor MacKillop (’11), the project’s director, has won multiple awards for this project and said, “It's humbling to have won another award! The project was a great opportunity to gain experience in production and prepare myself for working in a collaborative environment.”
Junior Corrie Dyke, participant in the King’s Academy public relations campaign said, “I really enjoyed the practicality of the campaign and working on a difficult, yet rewarding project. Receiving an award for the work was exciting and made the project that much more meaningful.”