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Marketing
Major/Minor
The Makeup of Marketing
If you’re interested in studying market research, consumer behavior, and the best practices in the marketing world, you will find Marketing a rewarding major. At Taylor, we’ll prepare you to make a positive Kingdom imprint in the marketing industry, teaching you to fully engage in the workplace and perform with excellence and integrity.
Courses focus on identifying problems, developing and administering surveys, analyzing data, and proposing research-based solutions for organizations. Marketing majors will be equipped to ideate, communicate, and deliver value while managing relationships in ways that benefit organizations and stakeholders.
To stand out in the marketing field, it is important to stay at the front of industry change by keeping informed on the latest marketing theories. At Taylor, you will spend four years developing this skill by researching all forms of marketing and modern consumer behavior. You’ll put it into action through real business projects and a required practicum in the marketing field. A degree emphasis on systems will contribute skills in design and computer science to enhance your ability to reach and research digital audiences.
Get on track for these careers
- Marketing Director
- Brand Manager
- Advertising/Promotion Manager
- Social Media Manager
- Sales Representative
- Media Buyer/Planner
- Digital Marketing Manager
- SEO Specialist
- Web Designer
- Content Marketing Strategist
Minor in Marketing
Learn how to reach your target audience and accurately measure marketing initiatives with a Marketing minor. Courses focus on research techniques, promotional strategies, retailing, and consumer behavior. Though the material is applicable to all, a minor in Marketing pairs especially well with Strategic Communication, Business, and Professional Writing majors.
Other Marketing-Related Degree Programs
If you are passionate about music and business, consider majoring in Music with a Music Management or Music Marketing concentration. If you enjoy athletics management and sport marketing, consider a major in Sport Management.
Keaton Hendricks
Class of 2018
"A lot of the professors knew I was trying to pursue this business and they would offer help, and I’d meet in their office and talk through different things I was going through. I also met some of the alumni who would come back to campus and be mentors in class, and it was so cool to connect with them. There are still business alumni who I met at Taylor who I meet with to this day."
Marketing Curriculum & Degree Options
Students interested in course descriptions and academic policies can check out our Undergraduate Catalog.
Liberal Arts Foundational Core
A Taylor liberal arts education will prepare you to live and work in a fast-changing world. It also goes a step further: laying a strong spiritual foundation that cultivates wisdom. You’ll become a well-versed individual, equipped with critical thinking skills, a lifelong love of learning, and an appreciation for God’s creation.
Related News
Taylor Students Make Impact in Costa Rica
Apr 12, 2024
During January term of 2024, 11 students led by Dr. Mick Bates traveled to Costa Rica where they participated in business as mission (BAM) and worked in cross-cultural service opportunities.
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13 Taylor Students Awarded Orr Fellowships
Dec 19, 2023
These students represent the largest-ever group of Taylor students offered Orr Fellowships, which are full-time paid positions with Indianapolis companies while building valuable connections with experienced professionals.
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Student-Crafted Disc Golf Course Installed at Taylor
Oct 12, 2023
Frank Smith, a senior Marketing major and a talented minor league disc golf player, has combined his business experience with his love for his sport by creating a Taylor University disc golf course and club.
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