Strategic Communication


Sharpen your spoken, written, and non-verbal communication skills by studying and applying theories of communication in our Strategic Communication major.

In this program, you will . . .

  • gain an understanding of how various mediums impact message interpretation
  • develop the analytical skills to effectively understand and communicate with others
  • study the classical roots of rhetoric and apply rhetorical principles to evaluate public discourse
  • analyze and critique oral, mediated, interpersonal, and public messages

Every Strategic Communication student gains foundational education in:

  • Public speaking
  • Interpersonal communication
  • Aesthetics
  • Gender communication
  • Research
  • Rhetorical and media criticism
  • Team-based communication

Electives are chosen from a variety of communication, psychology, sociology, and social work courses.

Each Strategic Communication student student caps off his or her studies with an independent research project, a 120-hour minimum practicum, and the development of a professional portfolio used for applying to graduate schools or jobs.

The Bachelor of Arts option requires a foreign language. The Bachelor of Science option pairs Strategic Communication requirements with Taylor's systems curriculum.