From www.taylor.edu - Taylor University, integrating faith and learning

Living Language Phrase of the Week: Springspotter

03.11.2007

springspotter

–noun
1. A person who spots new trends and ideas and reports them to market research companies.

–participle phrase
springspotting

Earliest Citation:

"Dutch founder and director Reinier Evers and his team of 15 senior staff and 2000 "springspotters" scan the globe for the hottest consumer fads. Springspotters are ordinary people in 70 countries who voluntarily email ideas to Trendwatching.com (or its sister publication Springwise.com) when they think they've spotted a new trend."

— Nassim Khadem, "The More Mobile, The Better Say Gen Y," The Sun-Herald, May 23, 2004

 

Word Spy (WordSpy.com)
Copyright ? 1995 - 2007 Paul McFedries and Logophilia Limited.

Shawn Denny, Information Services Librarian