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Bachelor of Arts in Sport Management

Program Type: Bachelors Degree

Overview

The sport management major blends two disciplines: business and physical education.  This major addresses the Taylor emphasis on Christian service in a growing area of sport business.  The student will learn to identify and understand the internal and external factors that shape sports in a culture, apply management skills and evaluate the goals of a variety of sport organizations (high school, college, and professional), and be able to apply fundamental marketing concepts to the sports industry.  The student majoring in sport management will become familiar with the various agencies governing sports from the professional, collegiate, high school, and amateur levels.  An internship is required for both baccalaureate degrees in sport management.

The sport management major follows the Sport Management Program Standards and Review Protocol from the National Association for Sport and Physical Education (NASPE) and the North American Society for Sport Management (NASSM).  Taylor students will be adequately prepared for sport management graduate study or entrance into a sport business career.

Curriculum

The bachelor of arts degree with a major in sport management requires two years of one foreign language and 50 hours.


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